Publishing an advertorial in Romania usually starts with an email to a newsroom and ends, at best, with a price that looks nothing like the one somebody else paid for the same site. Here the email step is gone: Romanian publications sit in a catalogue with the price and the turnaround written next to each one, and you choose.
How a publication works
Open the catalogue and filter by niche. Next to every publication you see which categories it accepts, the language it publishes in and how long it takes to go live. Pick one or several, upload your text — written in the editor or imported from a Word document — and submit. Once the article is up, we open it the way an ordinary reader would and you receive the address that actually resolves.
What an advertorial costs
45 lei excluding VAT (roughly €10) on any publication in the network, whatever the niche or the site's authority. There is no price grid by metrics and no negotiation: the price written in the catalogue is the price you pay. If you publish regularly, subscriptions bring the effective price down to 31 lei per publication, and purchased credits never expire.
The only exception is sensitive content: casino and adult advertorials have a separate rate, also shown upfront, and are paid from your cash balance rather than from a subscription.
What you get
- The article published on the publication you chose, with its own indexable address
- The advertising label in the form the publication declared in the catalogue, visible before you order
- The images in your article, hosted on the publication
- The address verified as a logged-out visitor — the link you can put straight into a client report
- The full history, exportable at any time
When to choose an advertorial, and when not to
An advertorial fits when you have something to explain or compare: a product, a service, an offer, a project. If all you have is a factual announcement — an appointment, an investment, a result — a press release works better: it is shorter and read as news. If the text is built around a question people search for, look at publishing an SEO article. Prices and turnaround for every format are on the pricing page.
What you send
The text, the images and the address your links should point to. That is all. We propose the search title and the description when you import, and you can change them. If the text is not written yet, you can order copywriting — a person writes it, not a generator, and you approve it before publication.
What the price includes
The 45 lei cover the whole journey of an advertorial, not just its appearance. The price includes:
- Checking the text before publication: headline and description length, heading order, links and their attributes. What can be fixed mechanically, is fixed.
- Hosting the images on the publication, at the right size, with alternative text proposed by us and editable by you.
- The advertising label required by Romanian Law 363/2007, applied in the form each publication declared in the catalogue.
- Verifying the address after publication, as a logged-out visitor, and the link in your exportable history.
- For publications connected to Google Search Console: impressions, clicks and the article's position, in your account.
Copywriting is not included — it is a separate order, written by a person — and neither are the rates for sensitive content, listed on the pricing page.
Which publications it is published on
The catalogue holds over a hundred Romanian publications, grouped in seventeen niches: news, business, health, travel, lifestyle, technology, real estate, automotive, education, culture, local press and more. Each niche page shows its five most authoritative publications, with domain authority, turnaround and price; the full list is inside the platform. For an advertorial, choose the niche by the reader you want, not by the authority figure: a text about a clinic on a health publication brings more patients than the same text on a general site with higher authority. See all niches and publications.
Frequent mistakes with advertorials
Four things spoil an otherwise good advertorial, and we see them often:
- The text is about the company, not the reader's problem. An advertorial that opens with "market leader" loses exactly the person it wanted. Start with their situation, then show how you solve it.
- The same text on ten publications. Identical pages compete with each other in search and the engine keeps a single one. Change the headline and the first paragraph for each.
- Superlatives without a source. "The best", "unique in Romania" without proof get cut at review or, worse, stay and cost you credibility.
- Links that make no sense to the reader. A text with ten links to the same site is not an article but a link list; publications refuse it. One to three, where they help.
If you want to see what a good advertorial looks like before writing, one is annotated paragraph by paragraph in the advertorial example; how to choose publications, with the criteria in the order they matter, is in how to choose the sites. What the low price means here, and what it does not, is explained on cheap advertorials.
Frequently asked questions
How much does it cost to publish an advertorial in Romania?
45 lei excluding VAT on any publication in the network. The price is the same regardless of niche and site authority, and subscriptions bring it down to 31 lei per publication. Casino and adult have a separate rate, shown on the pricing page.
How fast does the advertorial go live?
The turnaround is written next to every publication in the catalogue, before you order. Most often it is one to three working days. Where publishing is automatic, the article appears within minutes of approval.
Is the advertising label mandatory in Romania?
Yes. Romanian Law 363/2007 on unfair commercial practices requires paid material to be recognisable as such, and using editorial context for paid promotion without saying so is an unfair practice in every case. The obligation sits with the trader who pays and with the publication that hosts the article. Each publication declares in the catalogue whether it labels and how, and the declaration is visible next to the price, before you order.
Can I publish the same advertorial on several publications?
You can, but change the title and the first paragraph for each one. Ten identical pages compete with each other in search and the engine picks a single one — usually not the one you cared about.
Do I need a registered company to publish?
Yes. Publications are invoiced, so complete billing details are required. The company does not have to be Romanian; invoices are issued to EU and non-EU companies alike.
Create your account in two minutes and your first publication is free — no card, no sales call.