Guides
How to write a press release, how to label an advertorial, when an SEO article is the better choice. Written for people who publish, not for people who write about publishing.
- how to choose sites for advertorials
How to choose the sites for advertorials: five criteria, in order
The criteria for choosing publications for advertorials, in the order they matter, with what domain authority means and when to ignore it.
Read the guide - advertorial vs google ads
Advertorial or Google Ads: what to choose, with a one-year calculation
An honest comparison between advertorials and Google Ads: cost, duration, what remains after you stop paying, and when to combine them.
Read the guide - advertorial example
Advertorial example, annotated paragraph by paragraph
A whole advertorial, written for a typical company as a template, with the reasoning behind every choice and the wrong version alongside.
Read the guide - press release cost romania
How much a press release costs in Romania
The price of a press release, broken down into writing, publication and distribution, with Romanian market figures and what is free.
Read the guide - advertorial or seo article
Advertorial or SEO article: choosing from the brief
Advertorial or SEO article? Compare the objective, the sources and the structure of the brief through two examples before you ask for publication.
Read the guide - advertising documents regulated products romania
Documents for advertising in regulated fields in Romania
The official checklist of approvals, notifications, licences and proof required before advertising regulated products and services in Romania.
Read the guide - press release publishing rules
Publishing rules on comunicate.top
The acceptance criteria on comunicate.top: an identified sender, a visible label, proof, sponsored links and separation from the editorial guides.
Read the guide - media kit
Media kit: what it contains and when you send it
What a useful press kit includes: boilerplate, logos, images, usage rights, biographies, contact and how to organise the files for newsrooms.
Read the guide - hiring press release
Hiring press release: an HR structure for recruitment news
When recruitment becomes news and how you structure the headline, lead, roles, process, quote and the difference from a job advert.
Read the guide - pitch journalist press release
Pitching a journalist: how to send a press release
How to write the email that accompanies a press release: subject, relevance for the publication, central fact, attachments, contact and follow-up.
Read the guide - sports event press note
Press note for a sports event: short format versus full release
The short format for competitions: schedule, venue, participants, accreditation, results, attachments and the update in case of postponement.
Read the guide - event press release
Event press release: structure and checklist
The structure of an event announcement: date, venue, access, accreditation, programme, contact and the difference from an invitation or a commercial message.
Read the guide - press release vs advertorial
Press release vs advertorial: differences and obligations
Compare the press release and the advertorial by purpose, control of the message, payment, labelling and liability, so you choose the right format.
Read the guide - press release headline
Press release headline: criteria, formulas, rejection
Test a press release headline by fact, actor, action, date and length. See formulas for launches, appointments, investments and events.
Read the guide - press release structure
The structure of a press release: mandatory sections
The correct order for headline, lead, body, quote, boilerplate and contact, with a structure template and an explanation of what each section does.
Read the guide - press release boilerplate
Press release boilerplate: what you write at the end
Which data goes into the standard paragraph about the issuer, how you separate it from the contact block and when you update it without turning it into an advert.
Read the guide - content marketing pr
Content marketing: how it relates to PR without confusion
How you separate evergreen guides, dated press releases and paid material, then measure your own content without confusing it with PR.
Read the guide - advertorial romania
Advertorial: what it is and how to label it legally in Romania
The definition of an advertorial, the difference from editorial content and press releases, the transparency obligations under Romanian law and the checks before acceptance.
Read the guide - product launch press release
Press release for a product launch: what it contains
How to turn a launch into a verifiable announcement: availability, audience, differentiators, figures, quote and the limits against the commercial message.
Read the guide - how to write a press release
How to write a press release: steps, checklist, mistakes
The steps for a clear press release: verifiable news, headline, lead, body, quote, boilerplate, contact and the final check before sending.
Read the guide - how to label an advertorial
How to label an advertorial: steps and legal obligations in Romania
The transparency procedure for paid material: a visible label, an identified sender, the right author and rel=sponsored links.
Read the guide - crisis communication checklist
Crisis communication: an operational checklist for companies
Steps for the first 72 hours: confirming the facts, the response team, the initial message, the relationship with the press and the mistakes that amplify a crisis.
Read the guide