News sites are the most sought-after publications for advertorials and the ones that refuse most often: every day they receive texts with no news in them. Our catalogue holds over sixty Romanian news publications, national and local, with domain authority, turnaround and price written next to each. This page explains what works on a news site, what does not, and how you publish without going through the newsroom.
What a news site accepts
Almost any subject, on one condition: there has to be real news in it. A launch, a partnership, an investment, an appointment, a result, a public position on a current topic. On a news site the classic press release (something happened, who, when, why it matters) works better than the long advertorial, which explains and persuades. If you have a product to explain rather than something to announce, choose a niche publication, where context matters, not timing. The difference is explained in press release vs advertorial.
What works on news sites
- A headline with a fact, not an adjective. "Company X opens its Cluj factory" passes; "A revolutionary solution for retail" does not. The rules are in the press release headline.
- The figure in the first two paragraphs. The news reader decides within five seconds whether to continue.
- One announcement per text. Two stories in one release means the newsroom picks one or none.
- The town's name in the headline, for local sites: most searches that land on local press contain it.
How you publish, step by step
Open the catalogue, filter the "News" niche and see the publications with their authority, turnaround and price. Pick one or several, upload the text (written in the editor or from a Word document) and submit. The advertising label appears in the form the publication declared in the catalogue, and the declaration is visible before you order. Once the article is up, we open it as an ordinary reader would and you receive the verified address. For publications connected to Google Search Console you also see the article's impressions and clicks, in your account.
What it costs
45 lei excluding VAT (roughly €10) on any publication in our network, whatever the authority; other owners' publications carry their own price, written in the catalogue. A press release costs 35. With a subscription an advertorial drops to 31 lei per publication, and credits do not expire. The first publication is free. All the figures are on the pricing page.
What news sites do not publish
Company profiles with no event in them, texts with unsourced superlatives, material without an identifiable sender, promises of medical or financial results. The refusal is not a value judgement: such a text has no place in a news feed and nobody reads it there. The complete rules are in the publishing rules.
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Frequently asked questions
How many news sites are in the catalogue?
Over sixty, from national general publications to local press, with domain authority between 30 and 55. The News niche page shows the five most authoritative; the full list is inside the platform, where orders are placed.
Does the advertorial appear in the site's news feed?
It appears as an article on the publication, with its own indexable address, labelled as paid material. Where exactly on the page and how it is labelled is declared by each publication in the catalogue.
Can I publish the same text on ten news sites?
You can, but change the headline and the first paragraph for each. Ten identical pages compete with each other in search and the engine keeps a single one.
How fast does it go live?
The turnaround is written next to each publication before you order: most often one to three working days, and where publishing is automatic, within minutes of approval.